Englewood, CO (March 12, 2018) – Elements Massage®, one of the fastest-growing therapeutic massage franchises in the nation, is pleased to announce it has entered into an agreement with the Cortiva Institute, the largest single supplier of massage therapy graduates in the country, to facilitate job interviews between recent Cortiva graduates and participating Elements Massage franchisees. With more than 240 studios systemwide, Elements Massage anticipates that participating studios will hire up to 2,500 new massage therapists in the coming year to accommodate for member growth across new and existing franchise studios. Collectively, Elements Massage franchise studios across the United States currently employ approximately 3,600 massage therapists.
The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other.
It’s no secret that brands today are making a concerted effort to get in the good graces of a previously shunned generation — millennials. But why?
Renowned Massage Industry Expert Eric Stephenson Will Implement Culture and Education Programs for the Brand Nationwide
Englewood, Colo. (February 6, 2018) – Elements Massage®, one of the nation’s fastest growing therapeutic massage franchises, is pleased to announce the hiring of Eric Stephenson as the brand’s first-ever “Chief Wellness Officer.” Stephenson brings 20 years of massage industry experience to Elements, where he will work closely with the brand’s 240 plus studios to implement system-wide continuing education and culture programs.
“Elements is the first national massage franchise brand to create the role of Chief Wellness Officer,” said Jeremy Morgan, CEO of Elements Massage. “We created this role to demonstrate our commitment to building an industry-leading culture and creating a world-class experience for all Elements’ studio members and their massage therapists. We’re thrilled that Eric has joined our team. As a Licensed Massage Therapist, Eric’s industry experience will be invaluable as we continue to grow the Element’s brand.”
Previously, Stephenson was a co-founder of imassage, Inc., a Florida-based education and consulting company dedicated to improving the careers of massage therapists and spa practitioners through customized programs focused on preventing injury and workers’ compensation claims. In this role, Stephenson counseled some of the biggest names in the industry, including the Wynn/Encore Las Vegas, Kamalaya Thailand, Sandals Resorts and Spas, Grove Park Inn Asheville, Glen Ivy Hot Springs Spa and Starwood Hotels & Resorts. Concurrently, Stephenson also worked closely with Elements Massage to develop “The Elements Way,” a series of experiential standards implemented within studios that resulted in a best-in-class 2017 Net Promoter Score comparable to leading consumer brands like Apple, Amazon and the Ritz-Carlton.
Stephenson will bring his trademark leadership approach to Elements Massage, helping studios create best-in-class culture and guest experiences. “We will continue to strengthen our recognition of being the ‘Employer of Choice’ in the industry by focusing on massage therapists’ health and career longevity, continued education and interpersonal skills. We believe in supporting our franchisees in their efforts to take excellent care of their massage therapists, so, in turn, they will take excellent care of clients,” remarked Stephenson. “This personalized, customized approach to all aspects of massage is what sets Elements apart.”
In addition to Stephenson’s internal responsibilities, he will also serve as a spokesperson for the brand, providing commentary and research surrounding a multitude of topics reinforcing the health and wellness benefits of massage.
“Research shows that massage can be an integral piece of one’s wellness regime- alongside diet and exercise,” said Stephenson. “It is my mission to enlighten and educate others on all of the positive impacts massage can have on daily life.”
Stephenson also serves on the Board of Directors for the International Spa Association (ISPA). He has been instrumental in positioning massage as a viable career path worldwide and in emerging countries such as India, where he was recently a keynote presenter at the “Health Professions of India Conference.”
About Elements Massage®
Elements Massage® is one of the nation’s premier massage therapy brand, with more than 240 independently-owned and operated locations across the United States and Canada. Elements differentiates itself by providing consumers with a highly customized and therapeutic massage through its industry-leading membership program, the Elements Wellness Program™. Members at each studio benefit from a highly-rated massage service on a month-to-month basis. As a high growth franchise brand, Elements Therapeutic Massage, LLC offers franchise ownership opportunities in select territories across the country. To learn more about Elements Massage® and franchise ownership opportunities, visit www.elementsfranchise.com or call (720) 457-1336.
Tyler Rathjen -- Decibel Blue on Behalf of Elements Massage
As a personal trainer and the manager of a big-box health club for nearly five years, Mehboob (Boo) Sadikot, reached a point where he wanted to do something for himself and ultimately be his own boss. He managed the personal and group training and maintenance of the club and hit a wall with his career. Through his job at the time, Boo had a client who had gone through a horrible divorce and some equally challenging obstacles in life. Through training, motivation, diet, etc., Boo was able to help change his client’s life around. Fast forward a few months, the client won the lottery and the first thing he did, was help Boo open a Fitness Together studio.
October 24, 2017 // ENGLEWOOD, CO. – WellBiz Brands, Inc – the manager of health and wellness brands Elements Massage®, Fitness Together® and FIT36® - has announced the appointment of Joseph Luongo as executive chairman, effective immediately. With over 400 combined U.S. locations across the three brands, Luongo will be instrumental in accelerating growth for the Company. Jeff Jervik, who has served as President and Chairman since 2008, recently resigned from the Company.
Adam Passarelli, Vice President of Marketing at Elements Massage®, will share his insider tips to franchisors and franchisees alike at this year’s Franchise Consumer Marketing Conference, as a panelist in the expert session, “Lead Generation to Drive Revenue.” The conference is a must-attend event for marketing executives and marketing service providers that covers everything necessary to build your franchise business and utilize the latest technology on the market.
Highlands Ranch, Colo. (April X, 2017) – Jeff Jervik, chairman and CEO of WellBiz Brands, Inc. – the manager of health and wellness brands Elements Massage®, Fitness Together® and FIT36® - has announced the appointment of Jeremy Morgan as chief executive officer of the Elements Massage brand, and Trever Ackerman as chief marketing officer, leading the marketing efforts for all three franchise brands. With nearly 400 combined U.S. locations across the three brands and an aggressive, strategic growth plan, Morgan and Ackerman will be instrumental in taking WellBiz Brands, Inc. (WellBiz Brands) to the next level.
Elements Massage® (Elements) had another year of double digit growth with revenues up 21 percent in 2016. The Elements franchise system added 21 new studios and is projecting an additional 30 studio openings this year. Driving that growth is Elements’ commitment to providing the most personalized and customized therapeutic massage in the industry and it is the cornerstone of the brand’s marketing efforts in 2017. The Elements brand is being revitalized with a new look and theme called “Welcome to Youtopia.”
FIT36® franchise owner Lisa Petersen knows firsthand about the support provided by FIT36®. For more than eight years, Lisa Petersen has owned two franchise locations with another brand supported by the FIT36® management team: Fitness Together®. In Lisa’s words, “I’ve been in the organization since 2008; if the support weren’t great, I wouldn’t have purchased a second and third franchise!”
Why Franchising and Why Elements Massage™?
Carly’s husband owned his own business for many years and later became a franchise owner. Having been business owners both with and without the support of an established franchisor, they would never go into business on their own again. For Carly, the support that she receives is invaluable, and to have hundreds of other franchise owners to reach out to makes a world of difference.