How To Know If A Franchise Is Right For You

Matthew Stanton, WellBiz Brand's Chief Development Officer, recently drafted a piece for Forbes Magazine regarding five points to consider when determining if a franchise is a good match. "Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success." 

Matthew also shares with readers that creating a foundation of trust, emphasizing communication and setting clear expectations are also paramount. Click here to learn more!

Personal Training Pioneer Fitness Together Announces Increase to 20-Percent Discount on Initial Franchise Fees for Veterans and Active-Duty Military

DENVER (May 24, 2018) –Fitness Together Franchise, LLC has announced it is now offering veterans and active-duty military 20-percent off the Initial Franchise Fee*. Fitness Together is the top private-fitness franchise brand in the country with over 140 studios nationwide. This announcement comes on the tail of the brand making headlines with new studio openings, and a new high-profile leadership team.

 “As a former Captain in the United States Air Force, I’m proud to announce this new 20-percent discount for our veterans and active-duty military,” stated Joe Luongo, Executive Chairman of Fitness Together and WellBiz Brands, Inc. “Fitness Together makes sense for these men and women – our brand is focused on health and wellness, serving others and making a difference. It’s a great way to channel your passion for fitness into your own business.”

Top Five Strategies For Embracing Innovation In The Franchise System

WellBiz Brands' Chief Marketing Officer Trever Ackerman recently drafted an article for Forbes Magazine regarding how to embrace innovation in the franchise system.

Check out an excerpt of Trever's piece below:

Franchisees often buy into a franchise system because of the turn-key processes, technology platforms and other “done-for-you” systems in place. As a result, it can be challenging to accelerate change within a franchise organization. However, embracing innovation within a franchise environment -- from the corporate support teams to the franchise owners -- is critical for positive evolution and long-term success.

Click here to read Trever's  five recommendations franchise organizations should consider to establish themselves as thought-leaders.

Elements Massage® Announces New Business Unit And Acquisition of Corporate-Owned Studios

Englewood, CO (April 23, 2018) – WellBiz Brands, Inc. – the manager of health and wellness brands Elements Massage®, Fitness Together® and FIT36® - has formally established a separate business unit, Elements Corporate Ventures, to purchase, operate and build corporate Elements Massage studios. Under this new business unit Elements Massage has purchased five metro-Denver studios.

 Adam Passarelli, who has served as the vice president of marketing at Elements Massage since 2016, will now serve as the vice president of corporate operations for Elements Corporate Ventures. He will oversee the overall operations of the corporate-owned studios.

Elements Massage® Revolutionizing Aromatherapy with the Industry-Changing Introduction of AromaRitual™ - The Brand’s Exclusive New Line of Treatments from Shankara

Englewood, CO (April 11, 2018) – Elements Massage®, one of the fastest-growing therapeutic massage franchises in the nation, is pleased to announce the introduction of AromaRitual™, the brand’s newest line of exclusive aromatherapy treatments. With AromaRitual, Elements clients can experience a personalized, immersive aromatic treatment. In addition to this new service offering, Elements partnered with Shankara, winner of the 2017 iSPA Innovate Award, to produce three custom scents – Energize, Refresh and Calm. AromaRitual launches at all Elements Massage locations nationwide on April 23 and can be added as a $10 upgrade to any massage session for clients seeking additional benefits from their treatment including stress reduction and improved circulation.  

 

Elements Massage® Announces National Alliance with Cortiva Institute, the Largest Single Supplier of Massage Therapy Graduates in the Country

Englewood, CO (March 12, 2018) – Elements Massage®, one of the fastest-growing therapeutic massage franchises in the nation, is pleased to announce it has entered into an agreement with the Cortiva Institute, the largest single supplier of massage therapy graduates in the country, to facilitate job interviews between recent Cortiva graduates and participating Elements Massage franchisees. With more than 240 studios systemwide, Elements Massage anticipates that participating studios will hire up to 2,500 new massage therapists in the coming year to accommodate for member growth across new and existing franchise studios. Collectively, Elements Massage franchise studios across the United States currently employ approximately 3,600 massage therapists. 

Marketing to Millennials: Move Beyond the Stereotypes

The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other.

It’s no secret that brands today are making a concerted effort to get in the good graces of a previously shunned generation — millennials. But why?

Elements Massage® Appoints First-Ever “Chief Wellness Officer”

Renowned Massage Industry Expert Eric Stephenson Will Implement Culture and Education Programs for the Brand Nationwide

Englewood, Colo. (February 6, 2018) – Elements Massage®, one of the nation’s fastest growing therapeutic massage franchises, is pleased to announce the hiring of Eric Stephenson as the brand’s first-ever “Chief Wellness Officer.” Stephenson brings 20 years of massage industry experience to Elements, where he will work closely with the brand’s 240 plus studios to implement system-wide continuing education and culture programs. 

“Elements is the first national massage franchise brand to create the role of Chief Wellness Officer,” said Jeremy Morgan, CEO of Elements Massage. “We created this role to demonstrate our commitment to building an industry-leading culture and creating a world-class experience for all Elements’ studio members and their massage therapists. We’re thrilled that Eric has joined our team.  As a Licensed Massage Therapist, Eric’s industry experience will be invaluable as we continue to grow the Element’s brand.” 

Previously, Stephenson was a co-founder of imassage, Inc., a Florida-based education and consulting company dedicated to improving the careers of massage therapists and spa practitioners through customized programs focused on preventing injury and workers’ compensation claims.  In this role, Stephenson counseled some of the biggest names in the industry, including the Wynn/Encore Las Vegas, Kamalaya Thailand, Sandals Resorts and Spas, Grove Park Inn Asheville, Glen Ivy Hot Springs Spa and Starwood Hotels & Resorts.  Concurrently, Stephenson also worked closely with Elements Massage to develop “The Elements Way,” a series of experiential standards implemented within studios that resulted in a best-in-class 2017 Net Promoter Score comparable to leading consumer brands like Apple, Amazon and the Ritz-Carlton.  

Stephenson will bring his trademark leadership approach to Elements Massage, helping studios create best-in-class culture and guest experiences. “We will continue to strengthen our recognition of being the ‘Employer of Choice’ in the industry by focusing on massage therapists’ health and career longevity, continued education and interpersonal skills. We believe in supporting our franchisees in their efforts to take excellent care of their massage therapists, so, in turn, they will take excellent care of clients,” remarked Stephenson. “This personalized, customized approach to all aspects of massage is what sets Elements apart.”

In addition to Stephenson’s internal responsibilities, he will also serve as a spokesperson for the brand, providing commentary and research surrounding a multitude of topics reinforcing the health and wellness benefits of massage. 

“Research shows that massage can be an integral piece of one’s wellness regime- alongside diet and exercise,” said Stephenson. “It is my mission to enlighten and educate others on all of the positive impacts massage can have on daily life.”

Stephenson also serves on the Board of Directors for the International Spa Association (ISPA). He has been instrumental in positioning massage as a viable career path worldwide and in emerging countries such as India, where he was recently a keynote presenter at the “Health Professions of India Conference.”

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About Elements Massage®
Elements Massage® is one of the nation’s premier massage therapy brand, with more than 240 independently-owned and operated locations across the United States and Canada. Elements differentiates itself by providing consumers with a highly customized and therapeutic massage through its industry-leading membership program, the Elements Wellness Program™. Members at each studio benefit from a highly-rated massage service on a month-to-month basis. As a high growth franchise brand, Elements Therapeutic Massage, LLC offers franchise ownership opportunities in select territories across the country. To learn more about Elements Massage® and franchise ownership opportunities, visit www.elementsfranchise.com or call (720) 457-1336.

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MEDIA CONTACT:
Tyler Rathjen -- Decibel Blue on Behalf of Elements Massage
(480) 894-2583
tyler@decibelblue.com


 

THE FITNESS TOGETHER® GODFATHER – 15 YEARS OF OWNERSHIP

THE FITNESS TOGETHER® GODFATHER – 15 YEARS OF OWNERSHIP

As a personal trainer and the manager of a big-box health club for nearly five years, Mehboob (Boo) Sadikot, reached a point where he wanted to do something for himself and ultimately be his own boss. He managed the personal and group training and maintenance of the club and hit a wall with his career. Through his job at the time, Boo had a client who had gone through a horrible divorce and some equally challenging obstacles in life. Through training, motivation, diet, etc., Boo was able to help change his client’s life around. Fast forward a few months, the client won the lottery and the first thing he did, was help Boo open a Fitness Together studio.

WellBiz Brands Inc. Appoints New Executive Chairman

WellBiz Brands Inc. Appoints New Executive Chairman

October 24, 2017 // ENGLEWOOD, CO. – WellBiz Brands, Inc – the manager of health and wellness brands Elements Massage®, Fitness Together® and FIT36® - has announced the appointment of Joseph Luongo as executive chairman, effective immediately. With over 400 combined U.S. locations across the three brands, Luongo will be instrumental in accelerating growth for the Company. Jeff Jervik, who has served as President and Chairman since 2008, recently resigned from the Company.