Creating a steady revenue stream is priority No. 1 for a new franchise owner, of course, but how do you generate the customer leads to get your business there, especially in a new market?
Adam Passarelli, Vice President of Marketing at Elements Massage®, will share his insider tips to franchisors and franchisees alike at this year’s Franchise Consumer Marketing Conference, as a panelist in the expert session, “Lead Generation to Drive Revenue.” The conference is a must-attend event for marketing executives and marketing service providers that covers everything necessary to build your franchise business and utilize the latest technology on the market.
In his role, Adam works directly with franchise owners to support them in developing marketing plans for their individual studios, as well as playing an integral role in the successful business strategy of the 200+ unit business.
He will offer the premier massage therapy brand’s tips and tricks of the trade that franchise professionals of any level of marketing experience can employ, such as why a franchise owner must….
• Think digitally.
• Not be afraid to test new tactics.
• Not underestimate the power of Local Studio Marketing.
Adam looks forward to participating in this must-see discussion for franchises in need of successful strategies for building brand awareness and targeting consumers next week.
The 2017 Franchise Consumer Marketing Conference will be held June 20-21 at the InterContinental Buckhead Hotel in Atlanta, GA. More details on the agenda, lineup of expert speakers, exhibitors and tickets can be found here.
Adam Passarelli is the Vice President of Marketing at Elements Massage and has been with the company since July 2016. At Elements, he works with franchise owners to develop strong marketing plans and helps develop the company’s overall marketing strategy. He was instrumental in launching the company’s national digital managed marketing program which centralized digital marketing efforts for franchise owners and improved efficiencies.
Prior to Elements, he spent five years working for the fast casual concept, Smashburger, as the Senior Director of Marketing. At Smashburger, he was critical in helping both corporate and franchise restaurants grow same-store-sales and build awareness. During his time, he saw the business grow from 100 to 350 restaurants. Adam started his career at Northwestern Mutual Capital as a Private Equity Analyst and also spent a year working directly for the CEO of the Northwestern Mutual Life Insurance Company as his Special Projects Analyst. Adam graduated from Indiana University with a BS in Business majoring in finance.