About Wellbiz Brands
Where We've Been and Where We're Going. With You.
With a portfolio that includes leading brands like Elements Massage®, Drybar®, Radiant Waxing™, Amazing Lash Studio®, and Fitness Together®, Wellbiz Brands is dedicated to delivering outstanding, recurring-revenue experiences that promote health, beauty, and well-being.
As one of the largest therapeutic, wellness, beauty, and fitness franchise companies in the United States, headquartered in Denver, Colorado, we believe in empowering franchisees, equipping them with world-class resources to grow their businesses and support their teams effectively. This commitment to excellence drives our ability to create meaningful change, one location and client experience at a time.
Together with our franchise owners, we strive to inspire confidence and encourage self-care in every guest who walks through our doors. Our services are designed to be more than just visits—they’re opportunities to unwind, unplug, and recharge.
The History of Wellbiz Brands
Wellbiz Brands traces its origins back to 1983, laying the foundation for what would become a leader in wellness and beauty franchising.
Repositioned in 2017 as a parent company, Wellbiz Brands set out to support and expand a growing portfolio of innovative wellness and beauty brands. Built on the belief that success thrives with collaboration and purpose, we provide franchisees with tools and solutions that empower their businesses and elevate guest experiences.
Our first brand, Elements Massage®, was launched in 2006 and quickly rose to the forefront of the therapeutic massage industry. Recognizing the opportunity to bring complementary brands under one cohesive platform, Wellbiz Brands welcomed additional industry leaders to its portfolio, including Drybar®, Radiant Waxing™, Amazing Lash Studio®, and Fitness Together®.
Leading Beauty, Health, and Wellness Brands Forward
Today, Wellbiz Brands spans over 800 locations and serves over 250,000 members nationwide. Our five franchise brands are category leaders, consistently earning accolades such as Entrepreneur’s Franchise 500®, Franchise Times Top 200+, and Inc. 5000’s list of fastest-growing private companies.
We’ve built our reputation on experience-based services promoting connection, self-care, and transformation for clients and franchise owners.
Our vision is to be the premier platform to transform emerging wellness, fitness, and beauty brands into scalable, profitable businesses that enhance lives through exceptional service experiences. We envision a future where our expertise enables brands to reach their full potential, creating sustainable growth that benefits franchisees, consumers, and communities.
Our Mission: Make Lives Better
At Wellbiz Brands, our mission is simple yet powerful—to empower individuals through personalized services that help them unwind, recharge, and prioritize their well-being.
We extend this commitment beyond our clients to our franchise owners, providing them with the tools, resources, and support needed to build successful businesses while fostering a culture of excellence.
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Powerful Brand RecognitionLeverage established wellness names that consumers already know and trust.
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Launch with ConfidenceProven business models, strong systems, and full training and support.
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Loyalty-Building ConceptsOur brands deliver exceptional client experiences, driving repeat business.
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Limitless Industry GrowthTap into high-demand wellness brands ready for local and national expansion.
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National MarketingPowerful national strategies amplified by a collaborative franchisee network.
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Future-Ready ConceptsStay at the forefront of wellness trends with forward-thinking solutions.
We Flourish Through Our Core Values
Our values guide what we do and how we do it. At Wellbiz Brands, we pride ourselves on fostering a culture of integrity, respect, and passion that resonates with everyone we work with—from franchise owners to the clients they serve.
We flourish by living our brand through:
- Demonstrating integrity and accountability
- Driving success through tenacity and dedication
- Communicating with transparency
- Leading and empowering others
- Having positive and optimistic attitudes
- Being energetic and having fun
