Top
Wellbiz Brands Wellbiz Brands

FAQs

  • General Information

    • Wellbiz Brands is the leading therapeutic, wellness, beauty, and fitness franchise platform in the U.S., supporting category-leading brands including Drybar®, Elements Massage®, Fitness Together®, Radiant Waxing™, and Amazing Lash Studio®. We provide franchisees with proven systems, best-in-class support, and a strong community of fellow entrepreneurs to reach their goals.

    • You don’t need industry experience to join us! We’re looking for motivated people with skills in leadership, business management, or customer service—and a passion for creating great client experiences. We offer the training you need to thrive as a Wellbiz Brands franchise owner!

    • Yes! Many of our franchisees successfully own and operate multiple locations. Whether you’re interested in starting with one unit, expanding within an area, or even exploring multi-brand opportunities, we’re here to support your growth every step of the way.

    • We’re looking for franchise owners who are committed to being actively engaged in their business. While day-to-day schedules can vary, a consistent on-site presence is key to building strong teams, delivering an exceptional client experience, and driving long-term success. This opportunity is best suited for those who are hands-on and involved in the operations and culture of their studio.

    • Our franchise growth team will partner with you to understand your goals, unique strengths, and the opportunities in your market. Together, we’ll identify the brand that best aligns with your vision and help you determine the perfect path to ownership. It’s all about crafting a strategy tailored to your success!

    • We’re looking for someone who blends business savvy, strong leadership, and a customer-first attitude. If you have experience in business ownership, management, or operations—and a knack for financial analysis and strategic planning—you could be the perfect fit! Above all, we value exceptional leaders who build positive team cultures and are passionate about delivering amazing client experiences.

      A passion for the health, wellness, beauty, or personal care industries is a big plus. Financially qualified candidates should be prepared to invest in the initial build-out and ramp-up phases, with a focus on growth and long-term franchising opportunities. Whether you're interested in being an active, on-site owner or managing your business remotely while staying closely involved, success comes from embracing our proven systems and driving the business forward.

  • Getting Started & Investment

    • Submit an inquiry form, and a member of our franchise development team will get in touch with you for an introductory call. During this call, we’ll walk you through our process and help determine market availability to set you on the right path. It’s simple, approachable, and designed with your success in mind! Explore our full steps to ownership.

    • It depends on the brand you choose, as each of the Wellbiz Brands has its own unique investment requirements. Here are the investment ranges for the five brands:

      • Drybar®: $409,979 to $1,029,249*

      • Elements Massage®: $515,789 to $729,603*

      • Radiant Waxing™: $387,788 to $554,947*

      • Fitness Together®: $221,458 to $524,484*

      • Amazing Lash Studio®: $464,464 to $738,404*

      Be sure to explore our investment page to learn more about the specific requirements for each brand.

    • We understand that securing financing is an important step, and we’re here to help. We work with a network of trusted lenders with whom we’ve built strong, long-lasting relationships. Our team can connect you with these professionals to explore financing options tailored to your needs.

    • The initial financial pre-approval process is straightforward and designed to help us understand your goals. It begins with an initial franchisee questionnaire to gather basic information, followed by a more detailed application to assess your financial readiness. Our team is here to guide you through each step and answer any questions along the way.

    • We offer comprehensive, end-to-end support to help you succeed. This includes assistance with site selection and build-out guidance, pre-opening training, marketing and launch support, ongoing business coaching, and access to operational systems and technology platforms. Our goal is to provide you with all the tools you need to thrive!

  • Training & Support

    • Franchisees at Wellbiz Brands benefit from an unparalleled support system designed to help their businesses thrive. We offer comprehensive support, including:

      • Site selection and build-out guidance

      • Pre-opening training

      • Marketing and launch support

      • Ongoing business coaching

      • Operational systems and technology platforms

      • National brand campaigns

      Explore our training and support page to learn more about our franchisee support!

    • Our comprehensive training program equips you with all the tools needed for success in the wellness industry, combining hands-on experience with expert-led sessions. We foster your growth through our proven methodologies that have helped over 800 locations thrive, ensuring you feel confident and prepared from day one.

  • Location & Real Estate

    • Typically, franchisees can open their Wellbiz Brands location within 9–12 months of signing. The timeline can vary based on factors such as site selection, lease negotiations, build-out schedules, and obtaining necessary permits. Rest assured, we’ll be there to guide and support you throughout the entire process!

    • No, living in the market is not required. Many of our franchisees successfully own and operate locations across multiple markets. While local familiarity can offer advantages, what matters most is your level of engagement. We provide the tools and support to help you establish a strong presence, no matter where you're based—your involvement and commitment to the business are key to long-term success.

    • Yes. A physical location is essential for the operation of your business. It provides a dedicated space to serve customers, build your brand presence, and establish a strong community connection. Our team can help guide you in selecting the ideal location to set you up for success.

    • At Wellbiz Brands, franchisees play a key role in identifying potential real estate opportunities that suit their local market. However, all site selections must be submitted for review and approval by Wellbiz Brands to ensure they align with our brand standards. This process helps set up each location for long-term success.

    • Franchisees must provide detailed site information, including demographics, traffic patterns, surrounding tenants, and visibility/accessibility features. Each site undergoes evaluation based on criteria such as population density, local income levels, co-tenancy strength, ease of access, and alignment with our target customer profiles. This ensures the chosen location supports both the success of the franchisee and the brand.

    • Franchisees are required to provide essential site details, including demographics, traffic data, nearby tenants, and visibility or accessibility factors. We carefully evaluate each location using brand-focused criteria like population size, local income levels, co-tenancy quality, ease of access, and compatibility with the target customer base. This thorough process ensures the site's potential for mutual success.

    • We typically recommend highly visible retail spaces in bustling shopping centers, mixed-use developments, or lifestyle centers. Ideal locations are 1,000 to 2,500 sq ft depending on the brand with strong customer traffic, complementary co-tenants (such as health, beauty, or fitness businesses), and easy access. Spaces with prime signage visibility, such as end caps or well-positioned inline units, are especially desirable.

  • Operational Details

    • Our minimum service providers required at opening vary by brand. As a general guideline per our 2025 FDD:

      • Drybar®: 10 stylists

      • Amazing Lash Studio®: 10 lash stylists

      • Elements Massage®: 5 massage therapists, 2 estheticians

      • Radiant Waxing™: Number of rooms + 1

      • Fitness Together®: 4 - 8 trainers

      You’ll also need a manager and front desk staff, along with a lead service provider in some cases, to ensure smooth operations.

    • Royalty and National Ad Fund fees vary slightly by brand within the WellBiz Brands portfolio. These fees help fund ongoing operational support and marketing strategies designed to drive awareness and business growth at both the local and national levels.

      Here is a breakdown by brand:

      • Drybar®: 7% Royalty Fee*, 2% National Ad Fund Fee*
      • Elements Massage®: 6% Royalty Fee*, 2% National Ad Fund Fee*
      • Fitness Together®: 6% Royalty Fee*, 2% National Ad Fund Fee*
      • Radiant Waxing™: 6% Royalty Fee*, 2% National Ad Fund Fee*
      • Amazing Lash Studio®: 6% Royalty Fee*, 2% National Ad Fund Fee*

      These fees are designed to support your continued success by giving you access to proven systems, comprehensive training, and powerful brand-wide marketing campaigns.